Steak Out Increased Delivery Business by 50% with Shipday

50%

Increase delivery business portion

Hours

Saved on admin work

Client name

Steak Out

Location

New Jersey

Founded

2018

Client since

2021

Size

Number of drivers

About

When Bryan Tobin took over Steak Out, a cherished neighborhood spot in New Jersey, he brought years of dedication and experience. Starting at the restaurant as a dishwasher at just 14 years old, Bryan worked his way up over two decades before the original owner retired and sold him the business. Since 2018, Bryan has led a team of 16 employees, serving a diverse menu that includes their famous cheesesteaks, hearty breakfasts, pasta dishes, salads, and hoagies.

Steak Out’s commitment to quality and consistency has made it a community favorite.

As the business grew, managing delivery operations became increasingly challenging. In 2021, Bryan turned to Shipday, a delivery management software, to simplify operations and ensure that his team could continue providing the excellent service their customers had come to expect.

Before and after Shipday

Challenges before Shipday

Limited Visibility and Tracking

Before Shipday, Steak Out's POS system didn't support delivery management, restricting the delivery radius to five miles and relying on inefficient manual processes. This lack of integration made it challenging to monitor deliveries effectively, leading to operational inefficiencies and limited service areas.

Operational Inefficiencies

Without real-time insights, franchise owners struggled to manage deliveries effectively. Drivers could turn off location services unnoticed, making performance tracking nearly impossible. This lack of oversight led to challenges in ensuring timely deliveries and optimizing driver routes.

Customer Experience Gaps

Customers lacked delivery transparency, leading to frequent inquiries and disputes. Without proof of delivery, stores faced more complaints, increasing staff workload and response times. This gap in communication often resulted in diminished customer trust and satisfaction.

With Shipday

A modern delivery solution that improves operational efficiency, enhances tracking capabilities, and provides customers and managers with greater control.

Greater Visibility & Performance Tracking

Shipday provided real-time insights, helping store owners identify inefficiencies, track driver locations, and optimize delivery operations for better performance and faster service. This enhanced visibility allowed for proactive management and improved decision-making.

Enhanced Customer Experience

Real-time tracking and proof-of-delivery photos improved transparency, reduced disputes, and gave customers confidence in their deliveries, creating a smoother, more reliable experience. This transparency aligned with modern customer expectations and fostered loyalty.

Significant On-Time Delivery Improvements

On-time delivery rates improved from 90-92% to over 98% within weeks. Drivers quickly adapted, appreciating Shipday’s efficiency, and franchise owners plan to expand adoption. This improvement boosted customer satisfaction and streamlined operations.

Quote

“Our online orders used to be about 20% of our business. Now we are closer to 30%, which is a positive, because if anybody who has online orders knows their average ticket size is bigger than phone orders and even in-person orders.”

– Bryan Tobin, Steak Out

Benefits and early results after implementing Shipday

Shipday made a big difference for Steak Out right from the start. One of the biggest benefits was being able to extend their delivery range beyond five miles.

“Your company helps solve a huge problem for us. Extending our delivery range past five miles has been a great help and an increase in our numbers.”

Another standout feature for Bryan was the exceptional customer support.

“When I call Shipday with an issue, the phone rings and then a person answers. The person who answers the phone already has my account pulled up, knows who I am, knows my active orders, so we bypass minutes, and in our business, minutes are like hours.”

This level of personalized support made a huge difference, saving time and reducing stress during their busiest hours.

Getting started with Shipday was also a breeze. “It was totally smooth,” Bryan said. “We had a great account manager, Carrie. He’s good at explaining things to guys like me, who we make food all day.” The process was straightforward and easy to follow, allowing Steak Out to quickly implement the system and start enjoying the benefits.

Advice for new restaurants

Bryan has some straightforward advice for restaurant managers looking to grow their business.

"If I had to give one piece of advice, it would be to prioritize setting up online ordering first. Not every POS system or store has it, but it’s a game-changer. Think about how people shop on Amazon. They go on for one item, start clicking, and suddenly their cart has six things. It’s the same in our business. Someone might start with a sandwich, then add extra cheese, bacon, fries, or dessert. What starts as a $12 order can quickly turn into $30. That’s why online ordering is so valuable—it encourages bigger tickets. Once you have that foundation, you can build from there, like using your in-house POS for deliveries through DoorDash. But online ordering is where it all starts, especially if you want to make delivery services profitable."